Defense Key Account Planning for Growth

Lets turn to the real issue in your DKAM 2026: Planning for Growth.

Since you have measured the relationship with your Defense OEM/ Tier already the objective over the next 2-3 years is clear.

The remaining question is: what's your plan?

A key account plan is your guiding star in serving the key customer. It is the map that shows where the customer is today, where they want to go in the future, and what you're going to do to get them there. A key account plan helps you to identify the biggest opportunities for growth, potential roadblocks, threats from the competition, and more.

Where are the sources of growth in your OEM / Tier ?

Whatever you are planning for success, the best key account plans are those ones which you are developing WITH your Defense OEM / Tier.