Key Account Planning for Growth

Lets turn to the real issue in your KAM 2024: Planning for Growth.

Since you have measured the relationship with your key account already the objective over the next 2-3 years is clear.

The remaining question is: what's your plan?

A key account plan is your guiding star in serving the key customer. It is the map that shows where the customer is today, where they want to go in the future, and what you're going to do to get them there. A key account plan helps you to identify the biggest opportunities for growth, potential roadblocks, threats from the competition, and more.

Where are the sources of growth in your key account ?

Is it by growing the existing business,  by developing new business or by growing in the periphery?

Whatever you are planning for success, the best key account plans are those ones which you are developing WITH your key customer.